HENKEL PAKVASH PJSCSTRATEGIC DIRECTION Henkel Pakvash is expected to face strengthening competition in laundry detergents in the forecast period, with this being its main product area in home care. However, the company will continue to benefit from a strong reputation for quality, cleaning and effectiveness. The company's performance in the forecast period is likely to be impacted by economic trends, however, with disposable income levels set to decline in real terms. This could result in many consumers opting for lower-priced alteatives in order to save money or could result in Henkel Pakvash increasing its use of price promotions and discounts in order to maintain share. KEY FACTSCOMPANY BACKGROUND Henkel Pakvash is a subsidiary of Henkel AG & Co KGaA and was created when Henkel acquired Iranian laundry detergents player Pakvash Co in 2002. Pakvash Co was meanwhile founded in 1975. The company is listed on the Tehran Stock Exchange. The company's sole focus is home خالق و نخستین برگزار کننده سمیتئاتر ...
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برچسب: گزارش یورو مانیتور, نویسنده: بازدید: 205 تاريخ: سه شنبه 27 مهر 1395 ساعت: 6:13